016: Navigating the Labyrinth: Challenges and Strategies in Podcast Marketing for "OnlyFounders"

0:00 – Intro & context 3:45 – Apple review process & its impact 11:20 – Marketing tactics that actually work 18:50 – Consistency vs. virality 25:30 – Marketing efforts from our existing businesses 51:30 – Closing thoughts & takeaways 🧭 About Episode 016 Anne and Matt unpack the brutal, often overlooked reality of growing a podcast: from Apple’s infuriating review process to why even marketing pros hate promoting their work—plus, they share actionable strategies (live recordings, social repurposing, email tricks) and their hard-earned belief that sustainable growth is less about virality and more about showing up, consistently. Anne opens up about the "spammy" legwork of begging for reviews, while Matt compares early marketing to "eating glass," but both stress that persistence (not perfection) is the key to turning listeners into a community. 🔗 Where to Find Us Anne → Fix & Form — https://fixandform.com Matt → ChipBot — https://getchipbot.com 🎧 Listen & Subscribe: Apple Podcasts → https://podcasts.apple.com/jp/podcast... Spotify→ https://open.spotify.com/show/2PuNBpW... Website→ https://www.onlyfounderspodcast.com --- 💬 Call to Action If you found this useful: ✅ Subscribe to OnlyFounders ✅ Drop us a review (Apple review helps with visibility) ✅ Share with a friend or founder who needs to hear this #entrepreneurship #lifelessons #startuppodcast