What happened to all the vegans? | It's Been A Minute

Is veganism in its flop era? There was a time when veganism – or plant-based food – seemed to be in ascendency: from the early 2010s when Beyoncé adopted a plant-based diet to its height in 2020, when the retail market for plant-based meat made over a billion dollars in sales. And then… things started getting a little more… meaty. From protein-maxxing to the new food pyramid, the culture seems to have shifted. But what does the plant-based food flop era say about our culture, how we think about our food, and how we feel about our future? Special guest host Danielle Kurtzleben (https://www.npr.org/people/409798174/...) , NPR political correspondent, discusses with writer Rachel Sugar (http://rachelsugar.com/) , who wrote a piece (https://www.grubstreet.com/article/ve...) on the boom and bust of veganism for New York Magazine, and Mark Bittman (https://bittmanproject.com/) , long-time food journalist and former New York Times columnist who has written about veganism since the early 2010s. Support Public Media. Join NPR Plus. (https://plus.npr.org/) Follow Brittany on Instagram: @bmluse (https://www.instagram.com/bmluse/?hl=en) For handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at npr.org/podclub (https://www.npr.org/podclub) . See pcm.adswizz.com (https://pcm.adswizz.com) for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences. NPR Privacy Policy (https://www.npr.org/about-npr/1798784...)