Picking the right spox for the right platform: And the right opportunity

The best spokesperson is not always the person with the biggest title. The right voice depends on the story, the audience, and the platform. In this episode of Cracking the Comms Code, Picking the Right Spox for the Right Platform: And the Right Opportunity, Dustin Siggins, owner and founder of Proven Media Solutions, leads a practical conversation about how communications teams can choose, prepare, and deploy the right spokesperson when media opportunities arise. He is joined by Bridgette Borst Ombres, Founder & CEO of The Commsultant; Lisa Seidenberg, Director of Media Relations at Greentarget; and Glenn Oppel, Partner at PLUS Communications. Together, they discuss: Why the CEO should not automatically be the spokesperson for every opportunity How to create a spokesperson protocol before a reporter's deadline forces a decision Why subject-matter experts, local leaders, customers, and other voices can sometimes carry more credibility How to prepare less-experienced spokespeople quickly when the primary spokesperson is unavailable Why different platforms, from television and podcasts to op-eds and local media, require different communication strengths How pre-approved commentary, message houses, and existing content can help teams respond faster When political or legal sensitivities mean a spokesperson should stay focused on facts rather than political commentary Why communications counselors sometimes need to push back when the person who wants the interview is not the person best suited for it When saying no to a media opportunity can protect both the client and the reporter relationship Watch the full conversation to learn how communications professionals can build a deeper spokesperson bench, match the right voice to the right opportunity, and respond confidently when the media comes calling. View the original panel on LinkedIn:   / 7518341095525621760   #CrackingtheCommsCode #ProvenMediaSolutions #MediaRelations #PublicRelations #Spokesperson #MediaTraining #ExecutiveCommunications #PublicAffairs #PRStrategy #ThoughtLeadership