Chris Kocek Author of "Any Insights Yet" Teaches The Critical Skill of Insight Discovery

Author, speaker, branding expert, must-read newsletter publisher AND podcast host Chris Kocek was on fire in this special guest lecturer session. First, he taught my students how to find a job before graduating,THEN he taught insights: what they are and what they are not, why they matter, then he took us through several examples. All marketing campaigns live or die on the insight and this session highlights steps in the Any Insights book as it is the only one of it's kind to lay it out so neatly. Any Insights Yet is a must-read book for all marketers., from those just starting out or those that need help fine tuning this critical skill. At under $10 on kindle there is no excuse not to read it!