Mortgage Leads Won't Fill Out the Application? Do This | Ep. 505

Live training this Thursday at 12:00 PM Central: How to Predictably Close 10 Loans a Month. Save your seat: https://loanofficerleadership.com/web... Mortgage leads that won't fill out the application aren't saying no. Steve Kyles walks loan officers through what to do when a referral wants answers first: call fast, find the gap, ask the question that uncovers the hesitation and lead them to a quick questionnaire. Loan Officer Leadership Podcast, Episode 505. CHAPTERS 00:00 They won't complete the application. Now what? 00:40 They want answers before they apply 01:06 First call, application, loan consultation 02:53 Hesitation is not a no 03:04 1. Speed to the lead still matters 04:48 2. Don't fight the lead, find the gap 05:40 3. Loyalty Uplift and two questions 07:17 The question that finds the gap 09:30 Don't launch into rates 11:13 Answering rate range, credit and payment 13:22 Call it a quick questionnaire 15:47 Take the uncertainty out 16:55 Should you take calls after hours? 17:44 Recap: find the gap Subscribe:    / @loanofficerleadership   WHERE TO GO NEXT Join the live training this Thursday at 12:00 PM Central: https://loanofficerleadership.com/web... Scripts, field guides and tools, yours to keep: https://loanofficerleadership.com See what your next 12 months could look like: https://whatsyourgap.com Steve Kyles | Loan Officer Leadership Podcast #LoanOfficerTraining #LoanOfficerPodcast #MortgageLeads