Why Hotel Prices Change While You're Looking

You check a hotel room, return a few days later and discover that the price has jumped. Did the booking site recognize you—or did something much larger change behind the screen? This episode of The Deception investigates hotel revenue management: the hidden system combining remaining inventory, booking pace, local events, cancellations, competing rates, distribution channels and, in some cases, consumer data. We separate dynamic pricing from personalized pricing, examine why two apparently identical rooms can display different prices and show what travelers should compare before booking. Sources include research from Cornell University, the European Commission, the Federal Trade Commission and *Management Science*. Subscribe to The Deception for investigations into the hidden systems behind everyday life. #HotelPrices #DynamicPricing #TheDeception