The App That Said No to Zuckerberg

November 2013. Mark Zuckerberg offers $3 billion in cash for an app that has never made a single dollar. Evan Spiegel, 23 years old, says no. It started in a Stanford frat house as "Picaboo", the app people laughed off as a sexting app. One co-founder got locked out, high school kids made it a hit, Facebook tried to copy it, then Instagram did, and a redesign almost killed it. This is the story of how Snapchat survived, explained simply. 0:00 The $3 billion no 0:35 Picaboo 3:15 Nine to three 4:35 The dinner table 5:25 Poke 6:55 The offer 8:15 The worst year 9:25 Reinvent 10:35 The copy 12:05 The crash 13:45 The comeback 14:50 The idea never did Some scenes are dramatized. #snapchat #evanspiegel #business