Mark Fisher - Build a Gym That Runs Without Sacrificing Your Life | GyMidas #4

Download the free playbook from this episode: https://playbook.midtouchmedia.com/ma... Free Growth Strategy Call for gym owners: https://calendly.com/d/d2mg-yc9-zvy/d... I hate sales funnels and being pitched as much as you do. But if you're curious how we help gym owners beyond what you see on this channel, the link above is where we talk about it. I'm an entrepreneur like you. I hate BS, getting bombarded with emails and "free eBooks" (lol). You won't find any of that here. Anyway, on with the video... Mark Fisher went from actor in New York to founder of a cult gym, then to advisor of hundreds of gym owners with Business for Unicorns. In this episode, he breaks down the decisions behind a solid gym: a memorable brand, a team that takes initiative, a real number two, and above all the few numbers that instantly show where the system breaks. He also explains why he sold Mark Fisher Fitness while the business was running without him, and how to protect a life outside the business. The free playbook from this conversation is here: https://playbook.midtouchmedia.com/ma... CHAPTERS 00:00 Introduction and free playbook 02:06 From actor to gym owner 03:46 The accidental gym and the unicorn brand 06:13 What really made Mark Fisher Fitness work 08:04 Getting your whole network to know your gym 09:38 One gym or ten gyms: two strategies 12:30 A million in year one and stepping off the coaching floor 14:35 Partners, operations and splitting the roles 15:55 Building a team that gives more 18:01 Covid: nine hundred members online 20:14 Why every gym needs a right hand 22:23 When no longer operating your business becomes a trap 26:31 Your brand as a recruiting tool 28:40 Turning your best clients into coaches 29:50 The numbers diagnosis of a gym 31:30 Margin, rent and team cost 33:40 Acquire and retain: the two engines 37:13 How Mark builds his convictions 41:21 Fifteen years of continuous learning 43:50 Buying speed without losing your judgment 45:50 Collaborating instead of fighting 47:05 CrossFit and small group: two cultures 49:30 A clear brand speaks to fewer people, but better 51:01 Where to find Mark Fisher 52:12 Conclusion Hosted by Gabriel Julié and Thomas Lheureux, MidTouch Media. Guest: Mark Fisher, co-founder of Business for Unicorns. #gymowner #gymbusiness #fitnessbusiness #entrepreneurship #podcast