The Roadmap to Successful Product led Growth Experimentation, Iteration & Speed to Value

From the #SaaStockUSA Scale Stage, Kelly O'Connell, SVP Product Strategy at ActiveCampaign, gives a keynote on The Roadmap to Successful Product-led Growth: Experimentation, Iteration & Speed to Value. In recent years, the term “product-led growth” has become increasingly popular, and frankly, somewhat of a buzzword. The idea is simple: instead of relying solely on traditional marketing and sales tactics to grow your business, you focus on building a powerful product that offers value to customers immediately and then they are empowered to share their excitement with others. The goal is for this customer advocacy to become what’s filling your marketing funnel. While the concept of product-led growth seems straightforward, implementing it successfully doesn’t happen by introducing a few new initiatives or touting it in your latest company meeting. Product-led is a structure and ideology that needs to be infused into your business’ core. In this session, Kelly O’Connell from ActiveCampaign will outline how to create a product strategy that aligns to successful product-led growth, and how to make it the epicenter of all your processes. ~~~~~~ ==================== SaaStock 2023: 16-19 Dec 2023 | RDS, Dublin "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine Redeem your ticket before the next price increase: https://www.saastock.com/saastock-202... ~~~~ Instagram:   / saastock   Facebook:   / saastock   Twitter:   / saastock   LinkedIn:   / saastock