Two Brothers, One Town, and a Billion-Dollar Feud

In one small German town, people checked your shoes before they looked at your face. Three stripes, or a leaping cat? Adidas and Puma were started by two brothers who shared a house, a business and a dream, then stopped speaking for the rest of their lives. So we're scoring their feud like a football match: seven rounds, one scoreboard. A laundry-room start, the 1936 Olympics, a bomb-shelter misunderstanding, a town split by a river, the Miracle of Bern, the Pelé Pact, Run-DMC, and a peace match more than 60 years later. CHAPTERS 0:00 The town of bent necks 0:45 Meet the brothers 1:20 Round 1: The laundry room 2:59 Round 2: The bomb shelter 4:39 Round 3: The town splits in half 6:27 Round 4: The Miracle of Bern 7:43 Round 5: The Pelé Pact 9:36 Round 6: Sneakers hit the streets 10:54 Round 7: The last word 11:58 Overtime: The war on your feed 13:22 Final whistle: Who won?