People-Led, Tech-Enabled Services Marketing with Amanda Zeigler of Centri Business Consulting

In this episode, Amanda Zeigler, Chief Marketing Officer at Centri Business Consulting, talks about marketing a services firm when what you sell is expertise and trust. Amanda shares why Centri stays people-led while being tech-enabled, why thought leadership is one of the keystone activities of its marketing, what carried over from her years in retail and brand marketing at Sorrelli, and why the riches are in the niches. She also covers finding your "why" from a firm's founders, where AI helps and where it still needs a human check, and her advice for marketers: lean into the change. Selling trust and expertise: people-led, tech-enabled Thought leadership, point of view and LinkedIn in the age of AI search summaries From retail and jewelry to professional services: people still buy on emotion Growth and opportunity vs fear: what resonates with clients Buyers are more educated than ever: being specific instead of broad Making the case for a niche, and following the capital markets Finding the why: an entrepreneurial firm helping entrepreneurial companies AI as a thought partner, and why it still needs to sound and feel human "Whoa, whoa, whoa, hold on": when everyone thinks they can be a marketer Advice to her younger self: lean into the change Follow Amanda Zeigler →   / amandadietrichzeigler   Learn more about Centri Business Consulting → https://centriconsulting.com