Stop Guessing About Your AI Visibility: How HubSpot's AEO Tool Works

Ep169 - There's a free tool already sitting inside your HubSpot account that shows whether AI is recommending your business, and most people have never turned it on. Free Endless Customers Assessment → https://www.impactplus.com/endless-cu... HubSpot's AEO (answer engine optimization) tool tracks how often a business is mentioned, cited, or recommended by AI tools like ChatGPT, Perplexity, and Google's AI Overviews, and it uses a company's HubSpot CRM data, including their ideal customer profile and past sales, to generate the prompts it tracks. The AEO tool takes about five minutes to set up inside HubSpot Marketing Pro or Marketing Plus, and instead of only reporting a score, it names the specific content gaps holding a company's AI visibility down and can generate a first draft of the recommended blog post or social post. Jessica Palmeri, Director of HubSpot Training at IMPACT, walks through how the AEO tool works, how it differs from HubSpot's earlier AEO Grader, and what separates a company stuck at a 5 out of 10 AEO score from one that reaches a 10. In this episode of Endless Customers, Bob Ruffolo sits down with Jessica Palmeri, Director of HubSpot Training at IMPACT, to break down HubSpot's AEO tool, the newly released Agent Hub, and what it actually takes to get useful output from HubSpot's AI agents. Questions This Episode Answers • How does HubSpot's AEO tool track AI visibility? • What is the difference between HubSpot's AEO Grader and the new AEO tool? • How much does an AI visibility tool cost if you're not a HubSpot customer? • What is HubSpot's Agent Hub and how is it different from before? • How do you train an AI agent to actually sound like your company? Chapters 00:00 – Is AI Already Recommending (or Ignoring) Your Business? 02:28 – Why Doesn't a One-Time AEO Score Tell You Anything? 05:46 – How Does HubSpot's AEO Tool Use Your CRM to Track Visibility? 06:24 – What Does It Cost, and How Do You Set It Up? 09:37 – What Actually Moves an AEO Score From a 5 to a 10? 16:05 – What Is Agent Hub and How Does It Change AI Access in HubSpot? 19:00 – How Do You Train AI So It Doesn't Sound Generic? Resources Episode Article: https://www.impactplus.com/endless-cu... Free Assessment — Is Your Marketing Ready for the Next 5 Years?: https://www.impactplus.com/endless-cu... What Is the Endless Customers System?: https://www.impactplus.com/endless-cu... About Bob Ruffolo — Host Bob Ruffolo is the founder and CEO of IMPACT, one of the top sales and marketing training organizations in the country. He has spent more than two decades helping business owners and marketing leaders build companies that grow through trust, education, and the Endless Customers System. Bob hosts the Endless Customers podcast to share what's actually working for real businesses, not theory, but proof from companies that have done it. Connect with Bob on LinkedIn:   / bobruffolo   About Jess — Director of HubSpot Training Jessica Palmeri is IMPACT's Director of HubSpot Training and lead HubSpot trainer, working directly inside client portals to set up and optimize tools like the AEO tool and Agent Hub. She's a regular speaker at HubSpot's INBOUND (now Unbound) conference and spends much of her week helping teams move past generic AI output to something that actually reflects how their business sells. Connect with Jess on LinkedIn:   / jpalmeri   About IMPACT IMPACT is a sales and marketing training organization that helps business owners and their teams build the most trusted brand in their market. Through the Endless Customers System, IMPACT coaches companies to create content that educates buyers, builds real trust, and drives consistent revenue, without chasing algorithms or relying on paid ads. Website: https://www.impactplus.com Privacy Policy: https://www.impactplus.com/privacy-po... Free Assessment: https://www.impactplus.com/endless-cu... 🎧 Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and building the most known and trusted brand in your market. #EndlessCustomers #ContentMarketing #B2BMarketing #HubSpot #AEO #AIMarketing #AIVisibility #SalesEnablement #HubSpotTraining