From multiple failed startups to 450 crore brand! The Sirona story. Ft. Deep Bajaj | EP 19 ACLR8

Today's guest at the ACLR8 podcast is Deep Bajaj. Deep is the founder of Sirona which runs multiple brands in the female hygiene and wellness space like Pee Buddy, Impower and Blue. The team at Sirona pioneered this cateory over the last decade and have built a large profitable business in a capital efficient way. Recently they sold the company to Good Glam Group for INR 450 crores and then bought it back for less than half the price. There are 3 things that founders can learn from the podcast today: 1) How to launch a D2C brand in India in 2025 and think about product development, marketing, distribution and channels 2) How to go about fundraising 3) Exit opportunities for founders in today's D2C environment So we hope that you enjoy the podcast today and it inspires you to launch your own brand.