Keeping Up Standards Episode 7: Data, Privacy and the Future of Responsible Marketing

In this episode of Keeping Up Standards, Tudor Manda is joined by Robin De Wouters, Director General of FEDMA, to explore how the industry can protect consumer privacy while keeping room for innovation, especially for SMEs facing an increasingly complex regulatory landscape. From the role of email and telemarketing to the challenges of AI labelling and the emerging questions around advertising in AI tools and agentic AI, they discuss what responsible data-driven marketing looks like, and why “too much transparency does not necessarily bring more trust”. Tune in for a conversation about data, accountability and the future of responsible marketing.