GEO Content Strategy: Own your visibility in AI Search | GUURU at DMEXCO 2026 Masterclass

How do brands get cited when shoppers ask ChatGPT, Google AI Mode, Claude, or Perplexity what to buy? In this DMEXCO 2026 masterclass, Tonio Meier (CEO and Co-Founder, GUURU) and Claudia Tenzer (Head of Marketing, Nishcom AG / Fischen.ch) show how e-commerce brands approach GEO (Generative Engine Optimization) in practice, and how they use their customer communities to create content that AI search engines actually cite. Three case studies, real results: Dynafit: +209% AI Citations Fischen.ch: +144% AI Citations POLO Motorrad: +217% AI Citations What you'll learn: Why AI search visibility is becoming a core e-commerce KPI Which content drives citations and mentions in AI answers How community expertise turns into crawlable, on-page content Practical learnings from real implementations Chapters: 00:00 Intro 01:35 AI is the new discovery layer 02:20 Making an action plan for AI Search 03:35 High-performing content in AI Search 05:15 Fischen.ch Case Study framework 08:15 How does GUURU work? 09:15 Fischen.ch Case Study results 11:30 Building a content layer that scales 12:50 Dynafit and Polo Motorrad Case Study results 13:45 Three questions to take away 15:30 Q&A Want to see what this could look like for your brand? Book a call: https://www.guuru.com/en/book-a-demo/ Learn more: https://www.guuru.com #GEO #AISearch #DMEXCO #Ecommerce #GenerativeEngineOptimization