Why Adobe Chose Anil Chakravarthy as CEO (And What It Means for CX)

Is Adobe’s real battlefront in creative tools—or in the enterprise? In this edition of Our Three Cents, the CRM Playaz break down the major leadership shakeup at Adobe: Anil Chakravarthy stepping up as the next CEO to succeed Shantanu Narayen, and what the departure of top executive David Wadhwani signals for the company's future direction. While AI tools like Firefly keep Creative Cloud defending its turf against a flood of low-cost generative rivals, Adobe’s massive growth play lies in B2B enterprise customer experience (CX). Can Chakravarthy leverage his deep enterprise background (including his tenure as CEO of Informatica) to finally deliver the elusive "One Adobe" vision? In this episode: The 6-month deliberation: Breaking down the succession race Why Creative Cloud is playing defense while Digital Experience goes on offense Enterprise CX, journey orchestration, and competing for the big B2B contracts The "One Adobe" challenge: Promise vs. reality Drop your thoughts in the comments: Did Adobe make the right call for its next chapter, or should they have doubled down on creative leadership? #CRM #Adobe #EnterpriseTech #CustomerExperience #Leadership #CRMPlayaz