Beyond The Click - David Hinshillwood from LinkedIn

In this episode of Beyond the Click, Danielle Leitch sits down with David Hinshillwood, Senior Account Executive at LinkedIn, to discuss how AI is changing the way brands build visibility, trust, and meaningful engagement. David shares why marketers need to move beyond generic, “spray and pray” strategies and lean into hyper-personalized, human-centered content. The conversation explores how search and discovery are evolving from traditional keyword rankings toward generative engine optimization, brand salience, and credible thought leadership that can surface within AI-driven results. They also discuss the growing importance of first-party data, stronger alignment between marketing and sales, and the need for marketers to become comfortable operating in ambiguity. As AI becomes table stakes, this episode highlights why human insight, creativity, and strategic adaptability will remain essential to building stronger, more effective brands.