Beyond The Click - Dave Twichell from Freshpaint

In this episode of Beyond the Click, Danielle Leitch sits down with Dave Twichell, Head of Marketing at Freshpaint, to explore how AI, data, and measurement are transforming the role of marketing. Dave shares why connecting marketing efforts to real business outcomes, like revenue, is becoming more critical than ever, especially in complex and regulated industries like healthcare. The conversation dives into how AI is changing the way consumers research and engage with brands, and why understanding the full customer journey is essential for maintaining visibility. They also discuss how marketing teams can stay competitive by focusing on high-impact areas, aligning closely with business goals, and investing in accurate, actionable data. If you’re looking to better prove ROI and position marketing as a true growth driver, this episode offers practical insights you can apply today.