How to Conduct Smart Market Research for Your Small Business

Discover how to unlock powerful insights for your business using free library tools and databases! This webinar is designed for small business owners and entrepreneurs who want to make smarter decisions through effective market research. In this video, Susan Toole, Director of Library Services at A-B Tech Community College, and Matthew Phillips, Branch Manager at the North Asheville Library, will guide you through resources that can help you: Analyze industry trends Identify target markets Access demographic and consumer data Explore competitor information Whether you’re launching a new venture or growing an existing business, this session will show you how to turn library resources into a competitive advantage.