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UTM Tracking - Step by Step Tutorial for Beginners

MeasureSchool

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UTM Tracking - Step by Step Tutorial for Beginners

21 327 просмотров · 4 года назад
MeasureSchool
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21 327 просмотров · 4 года назад
NOTE: UA WAS SUNSET. HERE YOU CAN WATCH THE GA4 VIDEO    • Decoding UTM Parameters in GA4: My Process   Want to efficiently track the traffic your site is receiving? How about using UTM Parameters? You just need to add a text string at the end of your URL that Google Analytics will pick up, allowing you to track when those URLs are clicked on. Then, the resulting data will be visible in Google Analytics, meaning you can track traffic in terms of where it came from and how it got to you. Cool right? Let's join Pavel in this video in which he is going to show us what UTM Parameters are, and how to set them up so we can start tracking them plus how to use a cool tool to create these UTMs. OUTLINE 00:00 - Introduction 00:45 - UTM Parameters 01:23 - Source and Medium 01:57 - Term 02:27 - Campaign 02:55 - Content 03:39 - Create the URL Address 05:22 - Testing the UTM Parameters 06:37 - Wrap Up and Extra Information 🔗 Links: Campaign URL Builder: https://ga-dev-tools.web.app/campaign... 🙋♀️🙋♂️We are hiring an Operations Manager: https://measureschool.com/careers/ope... 🔀 GTM Copy Paste - Our Chrome extension https://chrome.google.com/webstore/de... 🚀 Hire us: https://measureschool.com/services/