Can AI turn a travel website's hidden problems into revenue? | Fred Chanut

What if your next revenue gain is hiding in the pages, products and broken links your team can't keep up with? In this archive episode of the Everything AI in Travel podcast, I speak with Fred Chanut from In Marketing We Trust about turning AI into practical commercial results for travel businesses. We get past the chat window and into the work: finding overlooked inventory, fixing customer journeys and keeping large websites useful. Got a travel problem AI might solve? Find the AI you need: tell me what's frustrating you and I'll personally introduce you to someone who can help. https://docs.google.com/forms/d/e/1FA... This conversation was recorded in November 2023, when custom GPTs had just arrived. It's a snapshot of that moment, but the operating problem still matters: how do you take something that works in a demo and make it reliable across thousands of pages, languages and products? We dig into: 💰 Why small improvements across a large travel website can translate into serious revenue 🔎 Finding properties and products that deserve more visibility but are getting overlooked 🔗 How broken internal links create poor customer journeys and missed opportunities 🧠 Why good data matters more than producing another mountain of AI-written content ⚙️ Breaking AI work into separate steps so you can see where it goes wrong 🧑‍💻 Why human editors and quality checks still belong in the process 🌍 The challenge of updating content at scale in languages your team doesn't speak 📊 Using tools such as GPT for Sheets and Docs to ask useful questions of your business data 🏨 Personalisation through a mix of customer answers, behaviour and review data 🛠️ Starting with the task you hate, rather than trying to automate the thing you already do well One of the most interesting ideas from this conversation is that the value isn't necessarily in a more impressive model. It can be in finding an ordinary problem that has become too big or too repetitive for a team to manage. A broken link, an overlooked property or a page that attracts visitors but doesn't convert might look like a small issue. Across a large inventory, those small issues become commercial ones. The AI advantage starts with knowing what needs fixing, then building a process you can trust. Archive episode. Recording date: 14 November 2023, using the Descript project date. Enjoyed it? Subscribe so you don't miss the next one, and share this episode with someone in travel who'd get something from it. Want the weekly version? The Everything AI in Travel newsletter: https://everythingaiintravel.beehiiv.... #EverythingAIInTravel #AIInTravel #TravelTechnology #TravelMarketing #GenerativeAI #SEO #Personalisation #DigitalMarketing #TravelBusiness #ArtificialIntelligence