$5,000 Of Cold Email = $600,000 Of Pipeline? Real Numbers From 100+ Clients
Atishay Jain - Hyperke Growth Partners
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$5,000 Of Cold Email = $600,000 Of Pipeline? Real Numbers From 100+ Clients
531 просмотр · 1 мес. назад
Atishay Jain - Hyperke Growth Partners
1,07 тыс. подписчиков
531 просмотр · 1 мес. назад
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We send over 8 million cold emails every single month. A lot of people ask me — okay, so you're sending a bunch of emails. How much money does that actually make?
In this video, I'm going to answer that question for you based on the results we've seen across 100+ clients targeting 150 industries in 6 different continents.
By the end of this video, you'll be able to figure out exactly what to expect when you're sending 5,000, 10,000, 50,000, or even 100,000 cold emails a month. I'll also tell you why cold email is an absolute home run for some industries — and a terrible channel for others. And I'll show you exactly how to evaluate whether cold email is a good fit for your business.
This is Atishay Jain (Founder, Hyperke). Here are the raw numbers from the last 30 days:
→ 8.1 million cold emails sent
→ 4 million unique prospects contacted
→ 104,000 replies
→ 6,053 positive replies (leads interested in taking the next step)
→ 2,100+ appointments booked for our clients
→ Before any sales team touched them
⚠️ Bonus at the end of this video: apply for a FREE pilot campaign. We'll build the list, write the copy, use our infrastructure, and generate leads for your business at no cost — if you qualify.
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⏱️ CHAPTERS
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0:00 – "How much money does cold email actually make?"
0:24 – The credibility: 8.1M emails, 4M prospects, 2,100 appointments (last 30 days)
1:15 – Why cold email pays wildly different for different businesses
2:03 – The math: 100K emails = 50K unique prospects (with a 2-step sequence)
2:20 – Real cost to send 100K emails properly: $5,000/month
2:53 – Why cost per prospect is FIXED at 10 cents
3:18 – 📊 The 5-stage cold email conversion funnel
3:31 – Stage 1: PCPL (Prospects Contacted Per Lead) — the north star metric
3:58 – Our average PCPL across all clients: 808
4:04 – Stage 2: Positive replies → meetings booked (20-50%)
4:31 – Stage 3: Meetings booked → meetings held (75-80% show-up rate)
4:41 – Why cold email show-up rates beat ads (60% vs 75-80%)
5:06 – Stage 4: Meetings held → closed deals (15-30% close rate)
5:27 – 🏭 CASE STUDY 1: General B2B services ($25K LTV → $190-410K pipeline)
6:22 – 🎁 Quick break: Apply for a free pilot campaign
7:20 – 🏭 CASE STUDY 2: B2B SaaS ($15K LTV → $190-620K pipeline)
8:02 – 🏭 CASE STUDY 3: Loan brokerages ($25K commission → $300-515K pipeline)
8:24 – 🏭 CASE STUDY 4: PR agencies ($10-40K LTV → $107-250K pipeline)
8:47 – 🏭 CASE STUDY 5: Marketing agencies for SMBs
9:20 – Why cold email works for both PR agencies AND SaaS (very different economics)
9:38 – 🚫 Where cold email does NOT work
9:43 – Anti-example 1: D2C SaaS at $29/month
10:02 – Anti-example 2: Legal & accounting (PCPL 3-5K)
10:44 – Why the same channel prints for some and loses for others
10:44 – 🎯 The fixed-cost vs auction-cost insight (vs paid ads)
11:41 – Summary: what $5K/month of cold email actually generates
12:20 – 🎁 Apply for a free pilot campaign at hyperkey.com
Question for the comments: what's your LTV and what industry are you in? Drop both below and I'll tell you honestly whether cold email would work for your business.
#ColdEmail #ColdEmailROI #LeadGeneration #B2BSales #PCPL