Episode 3: GOOD PRODUCT: ZERO SALES? BRANDING KA GAME!

Your product may be good. But can customers find you, trust you, and see why they should choose you? In Episode 3 of "2 Bros Too Broke", host Julius Longjam sits down with Vishal More, Co-Founder of Brand Imprint, for a conversation about branding, marketing, entrepreneurship, and building a business from Northeast India. Vishal shares how his first grocery-delivery startup failed, how he started again through freelancing, and how a collaboration with a college friend became Brand Imprint. Along the way, we explore why reaching the right audience matters, how businesses lose customers without realising it, and why Vishal believes service and convenience can be powerful differentiators. From Google searches and customer feedback to Muga silk and regional campaigns, this episode connects everyday business decisions with the opportunities emerging across Assam and Northeast India. We also discuss AI’s place in creative work, what Vishal looks for when hiring, and his approach to money, family, and life beyond the company. His message on AI? Treat it as your intern. Keep your own judgement in charge. Stay until the end, when Vishal turns the questions on Julius: after working in Germany, how did the “2 Bros” end up broke? Host: JULIUS LONGJAM Guest: VISHAL MORE, Co-Founder, BRAND IMPRINT Produced by N8E Labs LLP Sound Engineer and Acoustics Manager: Prashant Dangwal (  / prashant-dangwal  ) Video Editor: Lakshan Loitam (  / lakshanloitam  ) Cameraman: Jahir Islam (  / jahir28975  ) Enjoyed Vishal’s insights on 2 Bros Too Broke? Keep the conversation going by following our guest, Vishal Kumar More, and Brand Imprint. Brand Imprint Instagram:   / brandimprintin   LinkedIn:   / brand-imprint   Vishal Kumar More Instagram:   / vishalkrmore   LinkedIn:   / vishal-kumar-more-04b3704b   Linktree: https://linktr.ee/vishalmore?utm_sour... Thank you for supporting the people building businesses and sharing their stories from Northeast India. CHAPTERS 00:00 Episode highlights and welcome 02:00 Meet Vishal More and Brand Imprint 04:00 From Bokakhat to engineering and entrepreneurship 06:18 The grocery-delivery venture that didn’t work 09:00 How failure became a business masterclass 11:17 Finding your audience and choosing where to advertise 15:32 What comes first: the product or the brand? 18:40 Starting again through freelancing 24:26 Brand Imprint’s first client and first office 28:49 Why established businesses still need marketing 34:29 Service, convenience, and why customers choose you 39:37 Customer feedback and closing service gaps 41:02 Why Vishal believes in Guwahati 44:17 Taking Northeast products to wider markets 46:37 The ACKO campaign and the value of local knowledge 49:44 The 3 Cups: money, family, and founder life 58:10 AI should be your intern, not your boss 1:01:49 What agencies look for in young creatives 1:03:19 Starting from scratch: which sector would Vishal choose? 1:05:26 Why are the 2 Bros actually broke? JOIN THE CONVERSATION What is your biggest business challenge right now: getting noticed, earning customer trust, or keeping customers coming back? Tell us in the comments. Subscribe to 2 Bros Too Broke for conversations about business, entrepreneurship, and the people building from Northeast India. If this episode helped you, share it with a founder, business owner, or aspiring marketer. 2 Bros Too Broke. Rich in stories. #2BrosTooBroke #Branding #BusinessPodcast #VishalMore #BrandImprint #JuliusLongjam #N8ELabs #DigitalMarketing #BrandStrategy #MarketingStrategy #BrandBuilding #CustomerExperience #CustomerRetention #SmallBusinessMarketing #SEO #SocialMediaMarketing #Entrepreneurship #IndianEntrepreneurs #StartupJourney #BusinessGrowth #MSME #FounderStories #Bootstrapping #NortheastIndia #Guwahati #Assam #NortheastEntrepreneurs #MadeInNortheast #AIInMarketing #IndianPodcast