Stop Overpaying for Klaviyo Profiles

In this video, I break down a simple Klaviyo suppression strategy you can use to stop paying for inactive profiles that aren’t opening, browsing, or buying. You’ll learn how to: Build a suppression segment for inactive profiles Use the right conditions to avoid suppressing valuable customers Know when to suppress vs. unsuppress profiles Clean up your account before billing Downgrade your Klaviyo plan after suppressing profiles This is especially useful during slower months when you want to cut unnecessary costs without hurting your email marketing performance.