Virtual Coffees #6 - Agentic AI and the Future of Hotel Bookings | Sam Weston (80 DAYS)

HiJiffy CEO Tiago Araújo talks with Sam Weston, Head of AI and Marketing at 80 DAYS, about how AI search and agentic browsers are changing the role of the hotel website. Sam explains what it means to optimise a hotel website for machines as well as humans, why hoteliers should test-book their own sites with agentic tools like Atlas (OpenAI) and Comet (Perplexity), and how this shift could be a leveller that puts independent hotels back on the shortlist against the OTAs. A grounded, forward-looking take on where hotel discovery and booking are heading. ⏱️ In this episode: 00:00 Meet Sam Weston and 80 DAYS 01:24 Optimising hotel websites for AI agents 04:06 Sources, booking engines and complex purchases 07:27 Will AI replace screens in booking? 08:23 Why agentic AI could level the field for independents ▶️ Watch more Virtual Coffees: https://www.hijiffy.com/virtual-coffees/ 📅 See how HiJiffy helps hotels win direct bookings. Book a demo: https://www.hijiffy.com/book-a-demo #hospitality #HotelTech #AgenticAI #DirectBookings #HiJiffy