Showing your search bar on mobile can lift conversion rates by 30-50%

Most Shopify stores hide search behind a tiny magnifying glass in the corner. Adam Pearce has the data on what that's costing you. Adam Pearce co-founded Blend Commerce about a decade ago and has worked on around 450 stores. Blend does one thing: conversion optimisation, Shopify brands only. He's blunt about what he still sees on sites turning over two or three million a year. Search that's desktop-only, or buried behind an icon nobody can hit with their thumb. Exposing the bar lifts conversion 30-50%, and customers who use search show 35-40% higher lifetime value. Social video sitting at the bottom of the page instead of second or third in the product gallery, where it moves average order value. Product pages that are still blocks and blocks of text when an accordion would take people straight to what they're actually searching for. He also argues most e-commerce teams are watching the wrong number. He recently told a client their revenue per session was up 78% in three months. The first thing they asked about was conversion rate. Inside this episode: the three apps he recommends to almost everyone, why Blend won't build headless, what a redesign should actually be about, and why brand obsession is the biggest barrier to getting results. The three tools he recommends Rebuy — upsells, cross-sells, personalisation, on-site search Microsoft Clarity — free heat mapping and session recording. Intelligems — A/B testing. Other links mentioned: Ecom Collab Club: https://www.eventbrite.co.uk/o/ecom-c... Blend Commerce: https://blendcommerce.com/ ASK BOSCO® Shopify app: https://apps.shopify.com/ask-bosco