How can travel generate new revenues (and what do UK tax changes mean for travel)?

Some believe that total spend on travel has peaked (and we covered this in our episode 'Have we reached peak travel'). If this is the case, just how do travel companies grow? Diversification is potentially the travel word of 2027 with many leading travel brands looking to broaden not only their customer base and destinations, but their whole business models. Today, we're looking at some of the moves made and why they're happening and what other factors outside of the control of most companies, might affect how growth happens.