077: Is it that the market changed, or is it that you changed?

Was It You Who Changed, Or The Market? How To Tell If You're Pivoting Or Avoiding So many entrepreneurs have pivoted in the last twelve to eighteen months that it's practically the norm now. Lucy thinks that's often a good thing. But she also thinks it's worth pausing to ask a harder question before you follow the shift: was that a market move, a you move, or a bit of both? In this episode, Lucy walks through three questions she asks herself and her clients when a pivot is on the table, why reinvention can sometimes be self-trust and sometimes be self-avoidance dressed up as strategy, and why the mid-life, mid-business identity confusion so many high achievers feel in private deserves more compassion than it gets. She also talks candidly about knowing your own strengths as a visionary versus a completer, and why that self-knowledge changes what "the next chapter" should actually look like for you. What we cover: The difference between responding to a market shift and responding to a shift within yourself Three questions to ask before you commit to a pivot Why business becomes an expressive outlet for purpose-led entrepreneurs, and why that makes pivots harder to read Self-trust versus self-avoidance dressed up as strategy The "wisdom years" reframe for feeling less organised than you used to be Why protecting revenue while you find clarity matters more than rushing the decision