083: SEO in an AI Era: How to Get Recommended When People Ask AI Instead of Google

More people now ask ChatGPT, Claude, Perplexity or Google's Gemini for a recommendation than scroll through a page of websites, and that changes how your business gets found. In this solo episode I explain search engine optimisation (SEO) from the ground up for newer business owners, then look at what it takes to be the business AI recommends. In this episode I cover: A quick history of SEO, including the keyword-stuffing tactic I used on my own website years ago How AI search differs from traditional search, and why being recommended is the new ranking Why you need to be good at what you do, with reviews and a track record that prove it Why AI doesn't do context or time, and how one old review can sit beside a thousand glowing ones Why a website full of your own blogs reads like an echo chamber, and the value of appearing on other URLs Why old-school PR, guest articles and podcast guesting matter again Using your location in your messaging when people search for someone nearby We're running a training and implementation session on this inside eSCHOOL, so you can get your digital footprint in shape ahead of time and start being recommended. Join eSCHOOL: https://www.lucyshrimpton.com/membership If you host a podcast and would love me as a guest, I'd be delighted to hear from you.