EP 4.03: Dj ASHBA (Sixx:A.M.) on building his business, introducing #reasontorise and more [#fhtz]

"Back in the day, what I miss about no Internet, is the mystique about 'rockstar'." - Dj ASHBA, Sixx:A.M. Dj ASHBA took ten minutes off his busy touring schedule with Sixx:A.M. to talk with us about the necessity of diversifying one's business as an artist, their cause #reasontorise, and he told us how his multimillion dollar media empire Ashba Media started. A very interesting case of how an astute artist built a strong brand in different adjunct areas. Produced by Simon Kurt & Sebastiano Mereu for Digitale Massarbeit & Digital Fanfare