Finding Your Brand's North Star with Lisa Nucci, CMO Choose Chicago

"Finding Your Brand's North Star" with Lisa Nucci, CMO of Choose Chicago | Marketing Outtakes In this episode Chris, Chris and Lisa dig into how brand purpose and culture play a significant role in marketing success. We also get into Lisa's time at several iconic cultural institutions (including the Chicago Bulls, Chicago Architecture Center and Choose Chicago) and behind-the-scenes of what makes a lasting destination marketing campaign. Mentioned in the episode:    / Канал   https://www.choosechicago.com/    • NEVER DONE. NEVER OUTDONE.   Subscribe for new episodes monthly: https://www.youtube.com/@McGuffinCrea... https://open.spotify.com/show/033g99P... https://podcasts.apple.com/ie/podcast... Marketing Outtakes is a production of McGuffin Creative Group. Learn more: https://mcguffincg.com/marketing-outt...