How Jessica Doyle Grew Into Double Good's Chief Growth Officer

Jessica Doyle knew she wanted to work in marketing before she even finished high school. Today she's the Chief Growth Officer at Double Good, a Chicago-based fundraising technology company, where she leads marketing, partnerships, sales, and customer support. In this conversation, she walks through the career that got her here and how she thinks about building growth engines from the ground up. Along the way, you'll hear how she went from customer strategy consulting to leading driver marketing at Uber during its earliest days, then to Twitch, Cameo, and the NBA. She talks about the mentor who changed how she sees leadership, why she believes no job is too small, and how getting close to your audience shapes every decision. She also shares her practical approach to marketing: testing ideas quickly, learning from mistakes, and knowing when to build a team in-house versus lean on outside partners. If you lead an agency or work in new business, her thinking on when and how she brings in creative partners, freelancers, and fractional support is especially useful. The same goes for strategists, consultants, and marketers who want a clear look at how a modern growth leader makes decisions about talent, technology, and where to place her bets. Get the access and intelligence your agency needs to grow: https://www.thenextbigwin.com