SampleCon 2026 | Synthetic Data - From Promise to Proof Panel Discussion

Synthetic audiences can test messages. Virtual personas can simulate customers. Data augmentation can fill gaps when respondents are hard to find. Together, these technologies raise a bigger question: what happens when some of the “people” in your data are not people at all? During this panel discussion, we will debate the promise and limits of synthetic data, where it works, where it breaks, and how researchers can responsibly combine human and synthetic insights. Moderator: Heather Hughes | Syno International Panelists: Jeremy Greenberg | Crowdwave Nick Baker | Savanta Leonardo Valente | Livepanel