SampleCon 2026 | New Perspectives on Data Quality Panel Discussion

More than 60% of speaker submissions for Samplecon 2026 addressed data quality, showing it remains one of the insights industry's most urgent challenges. In this panel discussion, you'll hear fresh perspectives on quality from the morning's speakers. They'll explore what they’ve uncovered from analyzing respondent behavior, participation patterns, and the research experience itself. This session will challenge conventional thinking and offer practical ideas for improving targeting, survey design, and trust in the data we depend on. Moderator: Bob Fawson | Data Quality Co-Op Speakers: Mark Hardy | Walmart Data Ventures Dan Entrup | Aggknowledge Amy Emerson | Walmart Data Ventures Greg Wells | J.D. Power Sebastian Sciarra | J.D. Power