FIR #528: Why Marketers Are Suddenly Obsessed with Fandom

What distinguishes fans from other stakeholders? Fandoms are not synonymous with audiences or communities. The difference: Fans' identities are tied up with the team, artist, product, or other object of their passion. It's not surprising that marketers are chasing fandoms, in hopes of turning their brands into something people are genuinely excited about. But not everything is a potential flashpoint for a fan base. Complete show notes, including links, audio podcast, and transcript: https://www.firpodcastnetwork.com/fir...