OTSP #11: Are You Reaching Your Frontline?

Reaching frontline employees takes more than an app, a digital sign, or a weekly briefing for supervisors to deliver. Employees working in manufacturing plants, on delivery routes, on construction sites, and in healthcare settings have different opportunities to receive information—and different needs. Communicators may not control the channels those employees rely on, and getting a message in front of someone doesn’t mean they understood it or could act on it. Before auditing channels or proposing another communication tool, organizations need to answer a more basic question: What are they trying to accomplish? In this episode of “On the Same Page,” Shel Holtz and Mark Dollins explore how to make frontline communication relevant, accessible, and useful. Drawing on recent studies and examples from their careers, they discuss working with local managers, equipping supervisors to interpret decisions, creating opportunities for employees to ask questions, and testing approaches before expanding them. They also challenge the assumption that frontline employees care only about schedules and pay, and offer a practical way to uncover the gap between publishing information and communicating it successfully. Full show notes, including links, audio, and transcript: https://www.firpodcastnetwork.com/ots...