STILL USING NIKE CLUBS? The Gear Players Kept After Production Ended

What happened to Nike Golf — and why did winning with Tiger Woods fail to save its equipment business? The story of the clubs some golfers still refuse to replace. In 2016, Nike announced its exit from golf clubs, balls and other equipment, while keeping golf apparel and footwear. Yet some players kept searching for its old clubs. What was behind that unforgettable Masters shot? How did the craftspeople at The Oven work? Why weren't Tiger Woods and Rory McIlroy's victories enough — and how was the equipment exit different from the end of Tiger's Nike partnership? 💬 What sports gear did you buy because of your favorite athlete? Did it live up to your expectations? 🔔 Subscribe to The Fallen Giant for the stories behind the brands you remember:    / @fallengiantstories   Chapters: 00:00 Nike Golf: the perfect ad and the equipment exit 02:21 Why we want Tiger Woods’ golf gear 03:58 Tiger Woods signs with Nike 05:16 Making a Nike golf ball for Tiger Woods 09:07 Titleist Pro V1: the competition fights back 10:06 Inside The Oven: building Nike golf clubs 12:56 Nike SUMO²: the driver problem 15:28 Rory McIlroy: Nike Golf’s next big bet 18:19 Why Nike Golf sales fell 22:41 2016: why Nike stopped making golf clubs 24:05 The Nike backup clubs players still wanted 27:34 Tiger Woods leaves Nike for Sun Day Red 28:31 What remains of Nike Golf today 30:27 Why golfers still keep their old Nike clubs #golf #nike #tigerwoods #nikegolf #rorymcilroy #philknight #nikehistory #golfhistory #masters #nikesumo #sundayred #sportsmarketing