How Greg Jackson built Octopus Energy against the odds | BoC w/ Sir John Hegarty

The UK's biggest energy supplier was almost called Positive Energy. In this clip from The Business of Creativity podcast, Greg Jackson tells Sir John Hegarty how two outrageous energy bills and a dare from a mate in the pub led him to take on a $3 trillion industry. He explains why a £10 million business plan from London Business School students sat on the shelf for years, and how a chance conversation got him funded in about six weeks. PLUS Greg reveals how the investor behind Octopus pushed him to change the name, and then asked him to drop it the day before the deal closed. Watch Greg Jackson's full episode of The Business of Creativity:    • Powering Up: How Octopus Energy Ripped Up ...   The Business of Creativity is a podcast hosted by Sir John Hegarty, built on one idea: creativity is a skill you build, not a gift you're born with. 🎙️ More from The Business of Creativity 🎙️ Subscribe to the channel for more on how creativity actually gets built:    / @thebusinessof_creativity   Listen to full episodes on Apple Podcasts, Spotify, or wherever you get your pods, or watch full episodes on YouTube. Follow us on Instagram   / business.of.creativity   and TikTok   / thebusinessof_creativity   And go to our website https://businessofcreativity.com/ for more from the show. #BusinessOfCreativity #GregJackson #octopusenergy #SirJohnHegarty #podcast #creativity #branding #entrepreneurship