Inside a Footwear Business — Inventory, Returns & Real Margins| Story of JM Looks
Satish K Videos
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Inside a Footwear Business — Inventory, Returns & Real Margins| Story of JM Looks
220 124 просмотра · 4 нед. назад
Satish K Videos
2,03 млн подписчиков
220 124 просмотра · 4 нед. назад
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In this episode, we sit down with Lakshay Batra, Founder of JM Looks, to uncover the real story behind building and scaling a successful footwear e-commerce business.
Lakshay started his entrepreneurial journey at just 17, leaving his hometown in Khurja, Uttar Pradesh, to learn the footwear business in Delhi’s Karol Bagh. From understanding the wholesale market and traveling across India to building his own brand, his journey is all about practical experience, consistency, experimentation, and learning from the market.
Today, JM Looks sells footwear across major platforms including Myntra, Flipkart, Amazon, AJIO, Meesho along with its own website and app. The conversation also takes us inside their 22,000 sq. ft. warehouse, where we explore how thousands of orders are processed, quality-checked, packed, dispatched, and how customer returns are handled.
In this podcast, we discuss:
• Lakshay’s journey from wholesale to building a D2C brand
• How JM Looks scaled his sales
• Marketplace vs. own website strategy
• Managing e-commerce returns and RTO
• Product sourcing, testing and finding products that sell
• Managing inventory and slow-moving products
• Marketing through content, Instagram and Meta Ads
• How beginners can start and scale an e-commerce business
• Understanding hidden costs and profitability in online business
• The mindset, consistency and lessons behind long-term business growth
Satish K Videos Insta: / satishkvideos
JM Looks Instagram - @jmlooks.official
Timestamps:
00:00 - Teaser
01:02 - Intro
03:46 - In Which Platform He Sell His Products
04:37 - 50000+ App Downloads
06:58 - Monthly Sales
07:43 - Warehouse Tour
13:19 - Total SKUs
14:48 - Sales from Website
16:16 - Best E-Commerce Platform
18:57 - Product Price Range
22:53 - How To Find Winning Product?
27:20 - Initial Investment
28:11 - Sales in Big Billion Days
30:43 - Tip for Beginners
33:32 - What Not To Do In E-Commerce Business?
38:45 - Sales Report
40:56 - Conclusion
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