Extending SitecoreAI: Custom Apps & Marketplace Introduction - Video Tutorials EP01

Learn how to extend SitecoreAI with Custom Apps and Marketplace Apps. In this first video of the series, we introduce the fundamentals of extensibility in SitecoreAI and explain why it is critical for enterprise organizations operating in a SaaS environment. You’ll understand how Sitecore AI enables safe, scalable extensibility without modifying the core platform — and how developers can build tailored solutions that integrate seamlessly into the product experience. In this video, you’ll learn: Why extensibility is essential for enterprise companies How extensibility works using extension points and events Which tools are available to developers, including: SDKs Starter Kits Blok Design System MCPs We also introduce Sitecore Studio as the extensibility framework, and explain how App Studio and Marketplace enable you to build, publish, and activate custom functionality inside Sitecore AI. In the next video, we’ll get hands-on and walk through registering your first Custom App. About this Series: This series is designed for developers, architects, and technical teams looking to: Extend SitecoreAI with custom functionality Integrate enterprise systems and workflows Build reusable and scalable app-based solutions Chapters: 00:00 Introduction 00:56 Extensibility in SitecoreAI with Sitecore Studio 01:56 Custom Apps 02:59 Marketplace (Public Apps) 04:13 Extension Points 06:13 Events 07:39 Developer Experience: SDKs, Starter Kits, Examples, Design System and MCPs 09:26 Summary