ማርኬቲንግ ማለት ማስታወቂያ ብቻ አይደለም! - Haireya Ahmed - S16 Ep197

“Marketing is an art.” — Haireya Ahmed, A marketing executive, entrepreneur, business educator, corporate strategist, and Managing Director of CM International Group. From beginning her professional journey as a teacher and working across customer service, sales, and management to leading marketing and commercial operations, Haireya has built more than a decade of experience understanding consumers, building brands, and growing businesses. In this conversation, we explore marketing, brand building, consumer behavior, sales, entrepreneurship, leadership, and business growth. Haireya shares lessons from building and positioning brands in the Ethiopian market, understanding what consumers actually want, connecting marketing to measurable business results, and why marketing should be treated as an investment rather than simply an expense. Abyssinia Remit: https://mcnpkmnf81rz7s-0mxl8ql8p6yz8.... Amibara Properties: You can reach their sales and corporate consulting teams via the following contact lines:- Line 1: +251 901 69 69 69; Line 2: +251 969 36 36 36 Dukamo Coffee CMC: https://maps.app.goo.gl/yPQwHfz4xWNR3... Phone No: 0950050607 To advertise on Meri: https://meri.et/advertise +251974255555 info@meri.et Chapters 00:00 – Introduction 03:55 – Career Journey 07:10 – Business & Distribution 20:30 – Customers & Products 30:00 – Branding & Market 50:00 – Marketing Strategy 1:01:05 – Social Media & Ads 1:15:40 – Leadership & Team 1:23:32 – Money & Business 1:32:48 – Lessons & Life Social Links https://t.me/MERI_PODCAST   / meri_podcast     / meripodcast      / @meripodcast      / @meriwoch      / @mericlipset     / meripodcast     / meriethiopian   Copyright Notice for Meri Podcast: All rights reserved. The content featured in this podcast is protected by copyright laws. Unauthorized reproduction, distribution, or modification of any portion of this podcast is strictly prohibited. For permission to use our content, please contact us at info@meri.et Thank you for respecting our copyright.