Xbox Is Trying to Make a Comeback… Again

Xbox is trying to make a comeback… again. From the success of the Xbox 360 to the disastrous Xbox One reveal, the rise of Game Pass, Microsoft's massive Bethesda and Activision Blizzard acquisitions, and now another major change in Xbox strategy the history of Xbox has been anything but predictable. In this video, we look at how Microsoft entered the console market, survived the Red Ring of Death, challenged PlayStation with the Xbox 360, lost momentum during the Xbox One generation, and attempted to rebuild the brand under Phil Spencer. But Xbox is changing once again. With a new direction for Game Pass, a growing multiplatform strategy, major restructuring across Microsoft's gaming business and new leadership, the question isn't simply whether Xbox can beat PlayStation. The bigger question is: what does Xbox actually want to become? Is this the beginning of another Xbox comeback, or another reinvention that still hasn't solved the brand's biggest problems? Let me know what you think in the comments. Chapters 0:00 Intro 0:49 The New Kid 2:04 The Xbox 360 4:11 The Day Everything Changed 5:54 Phil Spencer Has To Fix Xbox 6:54 Microsoft Goes Shopping 8:03 When The Strategy Started To Break 9:18 The Cost Of The Gamble 10:11 The Reset 11:26 Has Microsoft Actually Learned? 12:51 The Rebound Story?