Stop Trying to Fix ROAS — Fix These 3 Rates Instead

Most advertisers waste hours trying to move ROAS directly by poking at bids — when the real leverage lives in the three rates sitting upstream of it. In this video I walk through a framework that works on any Google Ads campaign — Search, Shopping, or Performance Max — and takes about 90 seconds to run on your own account. WHAT YOU'LL LEARN: The three rates that actually build your ROAS (CTR, conversion rate, AOV) Which lever gives you efficiency vs. which one gives you scale Real account math: what a 25% lift in each rate actually produces Why small compounding wins beat one heroic swing The specific tactics for each lever across Search, Shopping, and PMax The one diagnostic to run tomorrow morning on your biggest campaign 00:00 Intro 01:08 The Framework 03:35 The Math 07:22 Plumbing Check 10:15 Assignment 11:06 Part Two Upcoming Full credit to Dylan Mckinley at https://www.storegrowers.com/ for the original Shopping-focused framework. 🔴 Need help with Google Ads management? https://addimarketing.com/contact Drop a comment with which rate you're going to work on first. #GoogleAds #EcommercePPC #ROAS #PerformanceMax #GoogleShopping