Launch Al-Built Workflows Inside Your Product | Connect 2026

Jake Hagle, who leads customer engineering at Prismatic, walks through what it looks like to let your own customers build workflows inside your product, using an AI copilot instead of drag and drop. The problem is familiar to any software company: customers keep asking for bespoke connections and customizations that are too specific to productize, and every one of them competes with the rest of your roadmap. The usual answers are pointing people at your API, which most customers don't have the dev resources to use, or sending them to Zapier, which hands off your customer's experience to someone else. Jake demos Prismatic's Embedded Workflow Builder in a sample app, including the two entry points customers actually use, how the AI copilot builds and tests a workflow from a natural language prompt, and how you scope down what your users are allowed to do. He closes with two real customer examples: a customer engagement platform that turned this into a paid feature, and a cyber threat intelligence platform whose customers now build their own incident response playbooks. Full conference write-up and all session recordings: https://prismatic.io/blog/prismatic-c... Embedded workflow builder docs: https://prismatic.io/docs/embed/workf... 0:00 Intro 0:33 Expectations have changed 2:07 The roadmap tradeoff 3:29 Why APIs and Zapier fall short 4:52 The Embedded Workflow Builder 6:54 Demo: the customer's view 9:16 Starting from a template 11:38 Prompting the AI copilot 14:02 Testing the workflow 16:39 Adding a bespoke step 18:02 Workflow context 23:04 The Prismatic side 25:28 Scoping what users can build 28:41 Example: engagement platform 31:39 Example: threat intelligence 34:58 Q&A #ipaas #saas #aiworkflows #b2bsaas #aicopilot #developertools #automation