Are we in the era of AI Fatigue and an anit-AI movement? | Prompted Ep 14

Prompted Ep 14: AI Fatigue, Consumer Trust, Token Costs & Why People Buy From People This episode is proudly sponsored by our friends at Opteo. Opteo helps advertisers minimise waste and maximise performance across all paid media channels. Join Chris and Nick for the 14th episode of the Prompted podcast, the podcast at the intersection of marketing and AI. In this episode, Chris and Nick look at the growing AI fatigue across the industry and beyond. They cover why AI-generated content is eroding consumer trust, misinformation spreading through AI content farms, and who’s responsible when AI gets it wrong. They also get into the true cost of AI as token subsidies wind down and why transparency and human expertise matter more than ever. Subscribe to stay ahead, send us your questions, and join the conversation as we discuss AI-powered performance marketing and much more. 00:00 - Introduction 00:50 - Sponsor read 03:00 - Disconnecting from AI and the rise of AI fatigue 05:00 - 67% see AI as a marketing ploy, 54% hear too much about it 06:30 - How AI-generated content is creating distrust 09:30 - AI policy, governance and the case for a global body 11:00 - AI robots in MMA, the Robot Olympics and autonomous F1 15:00 - Own your data: automation alternatives to AI 18:00 - What happens when agencies over-rely on AI 22:30 - AI + human expertise vs AI alone, the modern agency setup 25:00 - Data accuracy as the foundation of AI 27:00 - What we're currently using, binning and won't let AI do Connect with us on LinkedIn: Chris Nightingale: @chrisnightingale Nick Handley: @nicholaslukehandley