"How often should I post?" - that question is dumb. Here's what to ask instead.
Arthur Maskew
"How often should I post?" - that question is dumb. Here's what to ask instead.
141 просмотр · 2 недели назад
Arthur Maskew
90 подписчиков
141 просмотр · 2 недели назад
Four months ago I basically stopped posting. Went from three times a week to once a fortnight. The reach went up eight times.
This episode answers the most boring question in content marketing properly: "how often should I post?" It isn't a frequency question, it's a pricing question, and every schedule is paid for in one of four currencies: your time, your quality, your reputation or your reach.
I'll break down the three ways to win, the Best Friend, the Thought Leader and the Operator, the real numbers behind my own pullback (500 average views to 4,000), and the four questions that tell you which strategy is best for you.
If you've ever asked "how often should I post?", this one is for you.
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