Purpose, Personal Brand & Pivoting | Sofia Aguilar Interview by Simone Brown

I’ve lived a lot of lives 😂 I’ve been an entrepreneur, content creator, agency owner, strategist, speaker — and somewhere in between all of those titles, I’ve had to figure out who I actually am and who God is calling me to be. In this conversation with Simone Brown, we talk about all of it. The pivots. The messy middle. Building businesses. Social media. Personal branding. My relationship with God. A health scare that completely changed the way I look at work and rest. And what it means to surrender the need to always know exactly what’s next. For a long time, I thought purpose was this thing you eventually “found.” Now, I think purpose reveals itself through the chapters. Sometimes the thing that felt like a failure was preparing you. Sometimes the pivot was necessary. Sometimes God closes a door because you’ve outgrown the version of yourself that walked through it. And sometimes you don’t understand any of it until years later 😂 One thing I know for sure: I don’t want visibility just for the sake of being seen. I want to steward it well. If God has given me experiences, wisdom, a story, a platform, or access that can help somebody else move forward, then I want to use it. So if you’re currently in your own messy middle, pivoting, rebuilding, questioning what’s next, or trying to figure out what God is doing in this season, I think you’ll find something in this conversation for you. Welcome to this chapter. 🤍 00:00 — Who I’m Becoming in This Season 03:51 — Finding Purpose in the Messy Middle 07:01 — The Art of the Pivot 11:41 — Social Media, Authenticity & Personal Brand 28:41 — Faith, Identity & Doing the Inner Work 34:26 — The Health Setback That Changed How I Work 44:20 — What’s Next & Letting God Lead 48:31 — What Simone & I Have Learned From Each Other 52:52 — Stewarding Visibility & Pouring Into the Next Generation 58:07 — Final Thoughts CONNECT WITH ME Website: www.sofiaaguilar.ca Instagram: @saguilar_ Fractional CMO • Marketing Strategist • Creative Advisor • Speaker Subscribe if you want to come along for what’s next. www.sofiaaguilar.ca Instagram: @saguilar_