Goodwood Estate Email Case Study | Enlighten Brighton 2025

Discover how Goodwood transformed, siloed email marketing into a single, data‑driven Estate email that boosted engagement, saved time and delivered serious revenue. Natalie Fordham (Head of Campaign) walks through the business challenge, how they convinced stakeholders, and the results that won them recognition for best use of Apteco Award. What is covered? Problem: 30 business silos, blanket sends, falling engagement Solution: single customer view + interest “pots” powering one dynamic, personalized Estate email How they did it: A/B testing, iterative refinement, robust reporting and stakeholder management Results: −70k sends; +3% engagement; interest score 3.1→3.6; £4.5M attributed revenue; 16 hours saved/month Next steps: customer‑need hierarchy, frequency modelling and scaling personalisation across channels -James Alty, MD of Apteco, speaks about Goodwood's Award Winning Case Study Prefer to read the case study? Click here: https://www.r-cubed.co.uk/case-studie... Chapters 0:00 Problem and context 4:00 Building a single customer view with R‑cubed 7:00 The Estate email: structure and dynamics 12:00 Reporting, stakeholder buy‑in and iterations 14:30 Results and commercial impact 18:00 Next steps: frequency, channel expansion and modelling 20:00 Q&A 30:36 James Alty speaks on Goodwood's Award