Drive Impact Through Systems Like an AI-First PMM

Product teams are shipping faster than ever, and a lot of PMMs are still stuck in the same old quarterly rhythms, which means you end up reacting to launches and requests instead of driving strategy. In this video, I’m joined by Steven Schuler, who’s worked at the leading edge of major tech shifts, from mobile marketing to customer data infrastructure to AI-powered products, and now helps PMMs rethink how they operate in an AI-first world. We break down Steven’s 3D framework, data, decision, delivery, why delivery work becomes a trap, and how “always on” AI systems can help you stay closer to the decision layer where strategy happens. We also talk about the foundations that make AI useful, mapping where truth lives in your org, getting cross-team buy in, and building “golden docs” that keep outputs consistent, plus a quick messaging critique of Peacock and Steven’s final advice for PMMs who want leverage, not more noise. CHAPTER MARKERS 00:00 Introduction 01:12 Meet Steve Schuler 02:17 Three AI Era Symptoms 05:37 3D Framework Data Decision Delivery 07:56 “Always On” AI System 12:25 Playbook Step 1 Map Data Sources 14:04 Playbook Step 2 Stakeholders 17:43 Golden Docs Foundation 25:10 Sales Enablement Agent Example 28:21 Launch Agent Example 29:53 Analyst Relations Agent Example 31:55 Driving Adoption 39:32 Peacock Brand Confusion 45:51 Gratitude and Wrap LINKS Messaging Critique (Peacock): https://www.peacocktv.com/ Connect with Steven: LinkedIn:   / steven-schuler   Connect with Elle: LinkedIn:   / elle3izabeth   Website: https://www.productmarketingadventure...