Project DIVA Founder: I Was Homeless At 18. Then I Reached 5,000 Girls

What does a girl need before she walks into adulthood on her own? Neda Kellogg breaks down the three skills Project DIVA has spent 19 years building in girls, and the years of homelessness that taught her why they matter. Neda was homeless from 18 to 21, lived inside her own hair salon to keep the business open, and went on to build Project DIVA, which has reached more than 5,000 girls over 19 years. She was one of the first adults to back the MindShift founders when they were teenagers. In this conversation, Neda explains: Financially Curious: When a girl stops being intimidated by numbers, she starts asking questions. Emotionally Regulated: Responding instead of reacting, in business and in life. Mentally Fit: Building the habits, then trusting your own decisions. Do The Work First: Every woman who mentors the girls has to do the work she asks of them. The 100 Year Legacy: Why after 19 years she's still looking for her next mentor. ⏱ CHAPTERS 00:00:00 Meet Neda Kellogg of Project DIVA 00:03:41 Flex Cam: 5,000 girls and 19 years in business 00:04:22 What keeps a mission alive for 19 years? 00:05:36 When her story became her purpose 00:06:45 Homeless from 18 to 21 00:07:46 The cousin who taught her to pay bills 00:08:14 Living inside her own salon 00:09:16 How she ended up in Minnesota 00:10:56 Winging her first business 00:11:49 What she saw in us as teenagers 00:13:20 The three tools every girl needs 00:15:16 "Your temper is going to limit you" 00:17:18 Where her hunger to learn came from 00:18:43 What changes when a kid sees what's possible 00:19:41 Building confidence in kids who don't have it yet 00:21:59 Building something that outlives the founder 00:23:13 The vision: a roller rink that's really a think tank 00:24:51 What gives her hope about this generation 00:25:24 Why more men need to step up 00:29:17 The wife who invested her whole paycheck 00:30:38 The mind shift: the money conversation 00:40:38 Why she's proud of the three of us ━━━━━━━━━━ 🎤 FOLLOW NEDA KELLOGG Founder of Project DIVA, a Twin Cities organization that prepares girls for adulthood through financial, emotional and mental development. https://www.projectdiva.org 🔥 THE MINDSHIFT EXPERIENCE Mindshift exists to shift the way people think so they can get to the next level. Annual conference in Minneapolis, entrepreneurs from across the country, everything brought back home to shift our culture. The Mindshift Conference → https://mindshiftcon.com Subscribe →    / @mindshiftexperience   Instagram →   / themindshiftexperience   🎙 YOUR HOSTS Brayshaun Gibson, founder of Junk N My Trunk and the visionary behind Mindshift Ricky Collins, cohost 💬 Who taught you how to talk about money? Or did you have to figure it out alone? #MindshiftExperience #ProjectDIVA #MentoringGirls